...Les Blogues Maximisés pour les Entreprises

Understand

YulMedia provides initial training that will help your team understand:

• The web revolution and the new balance of power
• What’s a blog and… why you need it
• Today’s web technologies: phenomenal power at your disposal

YulMedia also helps you get a global picture of your market segment:

• Initial identification of competitive sites with similar target markets
• Examples of successes in your target market
• Demonstration of the effectiveness of blogs in certain markets

Listen

YulMedia offers you all the support you need to get a clear vision of blogosphere activity as it affects your industry:

• Evaluation of activity in your field of expertise
• Measurement of interest and opinion trends analysis, relative to key issues
• Filtering of web ‘noise’ (worthless information) and identification of valuable trends and meaningful messages
• Identification of significant ’sources’ and key players in your field and analysis of their respective approaches
• Strategic and competitive watch

Discuss

YulMedia supports you during all phases of the creation and efficient exploitation of your blogs:

• Defining your organization’s parameters and needs; developing functional and creative approaches (image and contents)
• Site production, graphic development, technical development and launch
• Training the organization and its resources: understanding the stakes and internal functions; operating the blog
• Day to day documentation of blog operation
• Follow-up, analysis and traffic measurement
• Management, writing and online editing support
• Writing services (if required)