Technorati, the unchallenged authority in analyzing the blogosphere’s evolution, publishes highly praised State of the Blogosphere reports. Here are a few facts from the April 2007 issue.
State of the Blogosphere
The blogosphere remains very solid and is yet gaining maturity as a key influential element of the web. In April of 2007, Technorati was following 70 million blogs and estimated that approximately 120,000 blogs were created daily on a world-wide basis – 1,4 blogs every second of each day.
Some figures…:
- 70 million blogs
- Approximately 120 000 new blogs per day, or…
- 1,4 blogs per second
- 1,5 million new ‘publications’ (content) on a daily basis
- 17 publications per second
- Growth from 35 to 70 million blogs required 320 days only
Blogs have an impact on purchasing decisions:
Here are a few exerpts from an AFP News Agency report:
According to Ipsos, the impact of blogs on purchasing decisions is undeniable since 62% of web-surfers have bought on the web based on a positive comment on a personal blog, and 44% have decided not to buy because of negative comments.
«Internet sites cannot ignore the impact of this new tool. The blog doesn’t replace professional advice, but it is a valuable purchasing support tool. Buyers first consider its neutrality, considering the blogger as independent, » says Marc Lolivier, general delegate of Fevad.
The result is that more and more retail sites have recently decided to launch their own blog to secure the loyalty of fickle customers.
Most of the time, without visible commercial overtones, these blogs cover their preferred topic (decoration, beauty, fashion…), provide advice to make better purchases or interrogate web surfers about currently fashionable products.
Complete article (French):
http://technaute.cyberpresse.ca/nouvelles/texte_complet.php?id=81,12399,0,092007,1379394.html&ref=nouvelles
‘Blogosphère 1, SQ 0’
La Presse, Friday, August 24, 2007
Here are a few quotes from columnist Patrick Lagacé, who was commenting on the unveiling of the identity of undercover Sûreté du Québec agents, dressed as protesters at the Montebello Summit. A video broadcast on YouTube was followed by a flurry of information exchanges and massive cross-checking on multiple blogs finally forcing the police authority to reveal the presence of its ‘disguised spies’.
«Let’s call this the first great citizen victory of the Quebec blogosphere…»
«The blogosphere has created this news event. It is not the network cameras from RDI or LCN which captured the scene. It is a citizen’s camera. And it is the blogs that transmitted it…”
Mr. Lagacé then reminds us of the American blogosphere ’scalps’ and, notably, the great reporter Dan Rather, confounded by bloggers after broadcasting a story packed with falsenesses.
“The Quebec blogosphere didn’t have a founding scalp yet. Since August 23 (07) it has that of the SQ…”
«Recently, in the New-York Times, columnist Thomas Friedman noted that the boom in blogs is forcing everyone, institutions and persons alike, to adopt impeccable behavior. Because, in the twenty-first century, everything is known and seen. Everything can be revealed…”
A comment that gives a true measure of the power of the blogosphere!
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