Here are a few questions that will help you decide if you can benefit from the blogosphere.
1. Do you wish to increase the traffic to your website?
A blog is the most powerful communication tool to bring new, qualified, visitors to your site.
2. Would you like to multiply in-depth, yet friendly exchanges with your clients and other people who are key players in your field?
A well-managed blog allows you to create lasting and deep relationships with all of those persons and even to generate new qualified contacts.
3. Are you eager to establish and maintain a high level of credibility?
You know what you’re talking about… but do others recognize your competencies? A blog is an open space where true competencies are readily recognized.
4. Do you wish to create bonds to retain your clientele?
A well designed, well managed blog generates sustained communication with your clients, allowing you to inform them on a regular basis of the latest industry news and the most recent improvements to your products and services… without commercial pressure.
With thoughtful content management, a blog can quickly position you as a leader, at the forefront of your industry.
6. Are you looking to differentiate yourself from competitors?
An organisation’s ‘personality’ expresses the brand’s DNA and is as important as the products and the prices it offers. A blog allows you to share those distinctive elements ans to better establish your corporate identity.
7. Do you wish to establish sustained communications with other experts in your field?
A blog can help you build interactions you wouldn’t think possible otherwise with key experts from all over the world… or your own region. And each of these contacts supports and reinforces your status as an expert.
8. Do you have to deal with disinformation?
Not a day goes by without the blogosphere helping to dismantle a well orchestrated disinformation campaign. In the blogosphere, truth triumphs quickly and your blog allows you to publish balanced information, earning the respect of peers and clients alike.
9. Would you like to respond effectively and rapidly to potential criticism?
Anyone can be the target of unfair or false criticism. Your blog is your own media and allows you to respond publicly and provide exact information at all time. Responding to criticism through a blog is often quicker and more effective than conventional PR tactics, at a fraction of the cost.
10. Do you wish to increase your media visibility?
Today, blogs dictate the priorities of mass media. The blog is the authority and your communications can quickly attract positive attention from journalists who are always seeking better sources of information.
11. Is your website conversion ratio satisfactory?
A website’s conversion ratio is a measurement of the proportion of visitors who actually proceed to do… what you want them to do: buy something; gather key information; contact you etc. A well designed blog will steer qualified, informed and well-prepared visitors to your site. Visitors who are ready to make concrete business choices.
12.Do you want to increase your referencing from search engines?
When your name or your specific key words are frequently referenced in search engines, along with your URL address, the number of visitors to your sites or blogs also increases substantially. A well-structured blog can allow you to multiply the number of visits by qualified surfers.
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