According to recent surveys, a majority of people now consider “a person like themselves” to be the most reliable source of information. For instance, consumers will exchange over specialized automotive blogs to get information on a car model that interests them… before consulting the manufacturer’s site or specialized, electronic or print, media. Furthermore, information and comments from other bloggers weight more in their final choice than those of suppliers or conventional specialists.However, it has also been demonstrated that competent enterprises that use blogs to communicate in a straight-forward and totally honest manner (internally or externally) succeed in achieving and maintaining a high level of credibility.
The blogosphere
An endless potential… you must tap immediately!
In January 2005, there were 7 million blogs around the world. In January 2007, this number had jumped to 70 million (Source: Technorati).
Over a few short years, blogs have become more powerful information channels than websites and print or electronic media, and their impact in shaping the world’s public opinions is nothing short of incredible. Blogs have also become the main generators of new traffic for organization’s traditional websites or other communication platforms. Today, if they wish to communicate effectively, all organizations, whatever their field of activity, must assert their presence on the blogosphere.
Do you know what you’re talking about?
Of course, you do! And your success illustrates the fact that you master the critical elements in your field of specialization. Furthermore, your reputation is based on your customer’s perception of your competency relative to the products or services you offer.
Obviously, you do know your field but… do your clients really recognize it? In the 21st century, it has become essential to express this knowledge in a concrete way. Most means commonly used to build customer relationships – such as advertising, retail outlets or trade shows, websites etc. – only allow for short and too often unidirectional interactions.
The interactions you’ve always dreamed of…
Smartly managed blogs allow you to create and maintain sustained and documented relationships with your target clients, and to establish your reputation in a strong way. Your blogs constantly inform your clients of the latest developments in your sector, while also allowing you to share your knowledge with them through technical advice, for instance. But, mostly, blogs allow you to pursue a true ‘conversation’ and to listen carefully to your client’s comments, critics and expectations. Your clients know where you’re at and you know where they’re at.
To communicate effectively in the blogosphere, it is essential to master the 3 key axis:
Before you get started, you must understand the dynamics and the main stakes of the blogosphere. The blogosphere has revolutionized communications and transferred the power of information within the hands of ‘ordinary citizens’ and competent experts. Peer to peer communication is now the rule and your contents can go around the world at the speed of light. That’s why YulMedia will always starts by helping you grasp all the parameters that rule the blogosphere – as they relate to your business environment – and will provide customized training for everyone involved in your blog projects. |
Before launching your blog, it is essential to listen carefully to the Web in order to situate your project within your market and in relation to other bloggers who share the same interests. This requires identifying blogs from competitors and other specialized leaders. You should also measure the volume and intensity of exchanges on key topics, while filtering the ‘noise’ – the product of meaningless messages disseminated on the Web – which can distort these perceptions. Thanks to its mastery of ‘listening’ techniques, YulMedia lets you take advantage of the best monitoring tools, while establishing a follow-up system that helps you react to various situations. Our techniques discern valuable trends that can bring true benefits to your organization and discard parasite noise. |
Your goal, when creating a blog, is to share your expertise and, mostly, to interact with your preferred clienteles. You want to become experts using a blog… and not blogging experts. Communication in the blogosphere differs from usual customer interactions by allowing you to single yourself out and to identify new clients, while strengthening relationships with existing business contacts as well as your suppliers and employees. YulMedia guides you through the creation of blogs that are as pertinent as they are lively, and shows you how to ‘discuss’ through this new media. Our services cover all aspects, from the analysis of communication objectives all the way to information management. |
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